I want to know how social media has affected marketing because I will be able to answer the question in 10 more years and compare to the current answer. It seems like a very interesting subject, since social media has personally changed my life in 10 years, I'm sure it also changed the way marketing techniques are used.
My essential question is, I use social media nearly everyday at my mentorship, compare and contrast how technology in marketing has changed from 2005 to 2015? The question has not yet changed and I do believe the question will remain the same throughout my research.
In addition to the website, I will create a brochure and set up an exhibit. I do believe this will present my research in a good way. For the real inquiry, I will interview multiple people within the marketing field about the essential question. This will give me an abundance of primary research. I will also fulfill the requirement of secondary research by using books and websites to further my knowledge of my essential question.
Thursday, January 14, 2016
Wednesday, December 16, 2015
12.7 Assignment
One assumption I had about marketing that has been contradicted since I have started at my internship, was that marketing only consists of advertising. I now have 2 mentors at two different places and even though they are both very different, neither one consists of only advertisement. I have to file quite often. I have also learned that even though marketing directors aren't always associated with the volunteer coordinator or executive director, they are always communicating with them. However, even though I found this out, I still want to pursue marketing as a career.
There are many important skills for someone working in the marketing field. For example, teamwork is a necessity. The marketing director has to be informed and in contact with everyone in the office. Just so they don't miss anything and they can market what they need to for each administrative staff member. Communication is also important for the same reason. People in the marketing field also need to be able to learn new technology easily. Since I have started, I have been introduced to many new programs and I am on the computer every day. Therefore, when I go into the marketing field, I must be able to adjust to technology since it seems as though it is always changing. They also must be innovative in order to come up with unique marketing strategies so that the target market can be reached efficiently.
There are many important skills for someone working in the marketing field. For example, teamwork is a necessity. The marketing director has to be informed and in contact with everyone in the office. Just so they don't miss anything and they can market what they need to for each administrative staff member. Communication is also important for the same reason. People in the marketing field also need to be able to learn new technology easily. Since I have started, I have been introduced to many new programs and I am on the computer every day. Therefore, when I go into the marketing field, I must be able to adjust to technology since it seems as though it is always changing. They also must be innovative in order to come up with unique marketing strategies so that the target market can be reached efficiently.
Sunday, December 6, 2015
11.30 Assignment
My Essential Question:
I use social media nearly everyday at my mentorship, compare and contrast how technology in marketing has changed from 2005 to 2015?What excites me most about this question is being able to apply the research I do to my mentorship. Also, I will also be able to compare the information I find to be able to do the same project after I graduate from college. It will only be a 5 year difference from now, but I think social media and technology will continue to change drastically.
I do feel like this question accurately reflects a desire/need that I have to find out more about this topic. This is the topic I did my annotated bibliography on and it was very interseting to me then, and this was only a short article. I do feel like I will learn a lot from this project and it will help me use social media and technology in both on my mentorships.
Thursday, December 3, 2015
11/16 Assignment
http://growingleaders.com/blog/first-soft-skill-develop-students/
There are several challenges youth may face in the workplace One of them is that they might lack what they need in order to get the job. WE have not yet learned soft skills and how to interview well. If we do get the job, we often face the challenge of not knowing what is expected of us. We might keep a cluttered workplace, we might not show up on time, or we may not have a strong work ethic. Since we have not had a job, we think it is okay to work the same way we live: cluttered and lazily. Another challenge we may face is our sense of identity. Most of us think we know who we are but we base it on the outside qualities such as appearance and clothing style. So when asked to change this "identity," we are not open to the suggestion. Since no one has ever taught us how to act on the job and we haven't had much working experience before, we struggle regularly with things that older workers may not. I also think since technology is so prominent, my generation never learned how to communicate. We always text someone instead of calling them or talking to them in person. This is not necessarily anyone persons fault, the advance on technology is mostly to blame. However, the youth are at fault because we never put the technology on the back burner and focus on true social interaction. Our parents are also partially to blame, because they allowed us to turn to technology rather than using our imagination for play or visiting someone to talk to them.
Social intelligence is the ability to understand and manage men, women, and children, to act wisely in human interaction. The quality of a first impression and a lasting impression depends heavily on social intelligence. Social intelligence is needed in not only jobs and college, but it is needed in everyday life. We must be able to develop relationships with people in a face to face manner. Professional relationships can't be made through a phone or computer screen. My generation struggles with this because we never had to develop relationships with anyone without using technology.
Social intelligence is important everyone must be able to develop healthy social relationships. Having social intelligence and being able to develop relationships, sets a person ahead in the workplace. They show that they have the capability to be a leader and to teacher to others. It proves to employers that the person is a good candidate for the job and they will go far in the business world.
One thing about this article that spoke to me personally was the amount of youth that doesn't know how to make a strong first impression or interview well. Since I do pageants, I interview quite frequently. It is definitely a something I had to learn how to do well but I guess I never considered how well rounded or not other teens are during interviews. It never crossed my mind that they don't get the practice like I do. I was able to connect to the article because it explained me very well when I first started interviews for pageants.
There are several challenges youth may face in the workplace One of them is that they might lack what they need in order to get the job. WE have not yet learned soft skills and how to interview well. If we do get the job, we often face the challenge of not knowing what is expected of us. We might keep a cluttered workplace, we might not show up on time, or we may not have a strong work ethic. Since we have not had a job, we think it is okay to work the same way we live: cluttered and lazily. Another challenge we may face is our sense of identity. Most of us think we know who we are but we base it on the outside qualities such as appearance and clothing style. So when asked to change this "identity," we are not open to the suggestion. Since no one has ever taught us how to act on the job and we haven't had much working experience before, we struggle regularly with things that older workers may not. I also think since technology is so prominent, my generation never learned how to communicate. We always text someone instead of calling them or talking to them in person. This is not necessarily anyone persons fault, the advance on technology is mostly to blame. However, the youth are at fault because we never put the technology on the back burner and focus on true social interaction. Our parents are also partially to blame, because they allowed us to turn to technology rather than using our imagination for play or visiting someone to talk to them.
Social intelligence is the ability to understand and manage men, women, and children, to act wisely in human interaction. The quality of a first impression and a lasting impression depends heavily on social intelligence. Social intelligence is needed in not only jobs and college, but it is needed in everyday life. We must be able to develop relationships with people in a face to face manner. Professional relationships can't be made through a phone or computer screen. My generation struggles with this because we never had to develop relationships with anyone without using technology.
Social intelligence is important everyone must be able to develop healthy social relationships. Having social intelligence and being able to develop relationships, sets a person ahead in the workplace. They show that they have the capability to be a leader and to teacher to others. It proves to employers that the person is a good candidate for the job and they will go far in the business world.
One thing about this article that spoke to me personally was the amount of youth that doesn't know how to make a strong first impression or interview well. Since I do pageants, I interview quite frequently. It is definitely a something I had to learn how to do well but I guess I never considered how well rounded or not other teens are during interviews. It never crossed my mind that they don't get the practice like I do. I was able to connect to the article because it explained me very well when I first started interviews for pageants.
Thursday, November 12, 2015
11.9.15 Assignment
This month at my mentorship, I have been busy preparing promotional items, attending events and preparing for the Homeowner Orientation. I attended the Mule Camp festival where I sold tickets for Battle of the Builders, the annual raffle of playhouses built by Hall County High school students. I have also moved offices so I spent a majority of a week organizing all of the marketing materials I had. I also spent time locating all of the marketing materials that had been stored in various locations around the store due to not having a specific office or location for marketing items. Once I was settled into my new office, I was able to start attempting to list items on Ebay. I did run into some complications with our Ebay account that still haven't been completely settled so I have not yet listed any items. I do however, have everything prepared, such as the pictures and the description, so that when the issues are worked out, I will be able to immediately list items. The whole process of trying to fix the Ebay account has taught me a lot that I never thought I would experience at my mentorship. The Director of Finance is not in her office during the same ours that I have been so we have had to overcome the communication problems in order to work together to be able to list on Ebay. I have also had to contact Ebay's customer service, this showed me how to handle issues that I didn't think I would have to deal with.
The one class in all of my high school career that has helped me in my mentorship is the Marketing Principles class I am currently taking. It is hard for me to say which one helps the other more, both my mentorship and the class go hand in hand. The class has educated me on many marketing terms and techniques that I have used at my mentorship and my mentorship has presented me with opportunities to experience everything we talk about in the class. Both have increased my understanding in marketing since I am sitting in a classroom learning all about marketing during 5th period then I come directly to my mentorship for 6th and 7th period to utilize the skills and information I have learned.
The one class in all of my high school career that has helped me in my mentorship is the Marketing Principles class I am currently taking. It is hard for me to say which one helps the other more, both my mentorship and the class go hand in hand. The class has educated me on many marketing terms and techniques that I have used at my mentorship and my mentorship has presented me with opportunities to experience everything we talk about in the class. Both have increased my understanding in marketing since I am sitting in a classroom learning all about marketing during 5th period then I come directly to my mentorship for 6th and 7th period to utilize the skills and information I have learned.
11.2.15 Assignment
In regards to my mentorship site, Habitat for Humanity, I feel as though they are a partner in my education because not only have I learned many valuable life skills and job skills, I have also learned more about the career I want to pursue. They have enabled me to see most aspects of marketing, including the ones that nobody wants to do. My mentorship has also helped me in my marketing class. Rather than just learning about marketing techniques, I am actually experiencing them first hand. I have found that I do well in my marketing class and I feel it is due to what my mentorship has taught me and all the knowledge I have gained from being here. I also feel like I am one step ahead of other high school students that may want to pursue marketing but don't have and internship opportunity available to them. Since I am already experiencing the marketing pathway, I am able to definitely say this is the career I wish to go into after college. Other students may not realize what marketing entails or they might not be positive on the career they want to pursue.
My supervisor and mentor tell me often that I have made their lives easier. Since I am mentoring at a non-profit, there are not as many employees as a bigger company would have, such as Coca-cola. I have been able to do the work that was previously delegated to the employees even though it was not necessarily in their job description. One of the goals I have met so far at my mentorship has been discovering if I truly want to pursue marketing. I realized about a month into my mentorship that I definitely want to pursue marketing as a career. I am glad I have completed this goal because now I can dedicate myself to marketing the Restore rather than trying to think of another career field I would be interested in before college. Some of my goals have changed, this is only because I wasn't sure what to expect when I began my mentorship. Now, my goals are tailored to fit my duties at the Restore. I have also created weekly and monthly goals for myself, depending on what project I am working on. These goals may change from week to week, as soon as I accomplish one goal, I am moving on to the next.
My supervisor and mentor tell me often that I have made their lives easier. Since I am mentoring at a non-profit, there are not as many employees as a bigger company would have, such as Coca-cola. I have been able to do the work that was previously delegated to the employees even though it was not necessarily in their job description. One of the goals I have met so far at my mentorship has been discovering if I truly want to pursue marketing. I realized about a month into my mentorship that I definitely want to pursue marketing as a career. I am glad I have completed this goal because now I can dedicate myself to marketing the Restore rather than trying to think of another career field I would be interested in before college. Some of my goals have changed, this is only because I wasn't sure what to expect when I began my mentorship. Now, my goals are tailored to fit my duties at the Restore. I have also created weekly and monthly goals for myself, depending on what project I am working on. These goals may change from week to week, as soon as I accomplish one goal, I am moving on to the next.
Saturday, October 31, 2015
My profile: When I was in 8th grade, I took the Computer Applications class. We were required to complete the career survey on GACollege411. My number one pathway match was one that related to sales and marketing. I started researching the marketing career path to see if it was anything I was interested in. I then became more and more intrigued by TV and magazine advertisements, and the marketing strategies behind them. I soon realized how much I loved marketing and I started researching specific careers within the marketing umbrella. I discovered "brand managers" and I became interested. Through my internship, I have realized that this is definitely the path I want to pursue and hopefully fulfill my dreams of one day becoming a brand manager for Disney.
My internship: I am currently interning at Habitat for Humanity Restore for two periods. I am mentoring with Andi Harmon, the Operations Director. My responsibilities include printing, folding, and cutting any promotional materials such as flyers and brochures. I am also in charge of all of the social media accounts. I have to make regular posts on Instagram, LinkedIn, and Twitter. I also use Hootsuite for most of the social media usage. Hootsuite is a dashboard that allows me to post to all of our social media accounts at one time. One of the activities that was recently delegated to me is researching and listing items on Ebay. When an item is donated that doesn't seem to sell in the store, I look it up on Ebay to see what it sells for then I list the item for about the same price. We have only had a couple of events since I have been there but they were early in my mentorship, but for future events, it will be my responsibility to pack all of the supplies needed. I am currently taking Marketing Principles at school and the class has helped me immensely at my internship. I now know how to help with the marketing plan and how to determine who to advertise by identifying the target market.
My future: Next year, I plan on attending UNG Dahlonega to attain a bachelors degree in Marketing. I am planning to complete a semester of the Disney College Program either my junior or senior year. Once I graduate, I want to move to Florida and either get an internship in the marketing department or apply for an spot on the marketing team.
My internship: I am currently interning at Habitat for Humanity Restore for two periods. I am mentoring with Andi Harmon, the Operations Director. My responsibilities include printing, folding, and cutting any promotional materials such as flyers and brochures. I am also in charge of all of the social media accounts. I have to make regular posts on Instagram, LinkedIn, and Twitter. I also use Hootsuite for most of the social media usage. Hootsuite is a dashboard that allows me to post to all of our social media accounts at one time. One of the activities that was recently delegated to me is researching and listing items on Ebay. When an item is donated that doesn't seem to sell in the store, I look it up on Ebay to see what it sells for then I list the item for about the same price. We have only had a couple of events since I have been there but they were early in my mentorship, but for future events, it will be my responsibility to pack all of the supplies needed. I am currently taking Marketing Principles at school and the class has helped me immensely at my internship. I now know how to help with the marketing plan and how to determine who to advertise by identifying the target market.
My future: Next year, I plan on attending UNG Dahlonega to attain a bachelors degree in Marketing. I am planning to complete a semester of the Disney College Program either my junior or senior year. Once I graduate, I want to move to Florida and either get an internship in the marketing department or apply for an spot on the marketing team.
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