12.7 Assignment

One assumption I had about marketing that has been contradicted since I have started at my internship, was that marketing only consists of advertising. I now have 2 mentors at two different places and even though they are both very different, neither one consists of only advertisement. I have to file quite often. I have also learned that even though marketing directors aren't always associated with the volunteer coordinator or executive director, they are always communicating with them. However, even though I found this out, I still want to pursue marketing as a career.

There are many important skills for someone working in the marketing field. For example, teamwork is a necessity. The marketing director has to be informed and in contact with everyone in the office. Just so they don't miss anything and they can market what they need to for each administrative staff member. Communication is also important for the same reason. People in the marketing field also need to be able to learn new technology easily. Since I have started, I have been introduced to many new programs and I am on the computer every day. Therefore, when I go into the marketing field, I must be able to adjust to technology since it seems as though it is always changing. They also must be innovative in order to come up with unique marketing strategies so that the target market can be reached efficiently.