2.15- Annotated Bibliography

Daley, Jason. "How Social Media Is Changing Business." Entrepreneur. 23 Nov. 2010. Web. 10 Feb.
     2016.

     This article states that every corporation has thick "walls" built between every department. The marketing department is isolated from the executive floor and the product development team is in their own space. It has been hard for the marketing team to hear opinions from clients and customers. Social media has helped chip away at these walls that divide everyone. The product development team knows exactly what the complaints are and they can address them. Customers and businesses are now able to easily communicate directly. Up until the point in time when this article was written, it was optional for businesses to use social media. Now since it is such a prevalent thing to utilize, Charlene Li, one of the world's leading thinkers on social media, predicts that if a business or company is not using social media within the next 3-5 years, they will not last. This article was written in 2010, so that time frame has now expired. Now almost all successful businesses use social media to the fullest potential. The creator of the World Wide Web, Tim Berners-Lee, always thought the internet would be used more to connect people and less for housing data. However, there is a lag with businesses to jump on the social media bandwagon. Businesses had just begun to use Facebook when this article was written. Social media has been used in ways that make things possible that would never be possible in a restaurant or store. For example, the 4food burger has allowed customers to completely customize burgers. They can add anything from edamame to the usual bacon, lettuce, and tomato. Social media is also being used to repair negative reputations. Dell has used social media to try to reverse the uproar caused by the quality control issues in 2006. There is a long list of companies that used social media early in the "race" and they have drastically expanded their marketing departments and employees are more passionate because they see results of their marketing efforts immediately.

"According to a University of Maryland Smith of Business poll, in 2009 the percentage of small businesses using social media doubled to 24 percent from 12 percent."
"Charlene Li, one of the world's leading thinkers on social media and co-founder of the Altimeter Group, a research-based advisory firm in San Mateo, Calif., predicts that companies that do not get on the social media bandwagon soon-- within three to five years-- will not survive."
"The web is more a social creation than a technical one. I designed it for a social effect-- to help people work together-- and not as a technical toy," -Tim Berners-Lee
"We have yet to really see how social media will reshape business--but we are starting to get glimpses of that future." 
"Building a new enterprise from the ground up using social media is much simpler than retrofitting it into a long-established business culture."

     While this source does not seem like a credible source due to the fact that URL is .com. However, this article was published in the Entrepreneur magazine which features articles from some of the most prevalent business gurus. It is trusted by many companies and it has aided companies to either become bigger or start up. The author, Jason Daley, has articles published in many national magazines. The source is out of date for my overall research but it helps me get a better understanding of the transition to using social media. The article was published in the mid-point of the years I'm comparing. I never would have known how slow the transition was unless I had found this article.

     This article will fit very well into my research. Since I do have such a big gap between the years I'm comparing, it gives a good idea of what happened in between the 10 years. The source was very helpful, I gained a lot of insight that I otherwise wouldn't have. This research will help me explain how businesses adapted to the idea of using social media.