Annotated Bibliography Graphic Organizer-9.28 Assignment

Annotated Bibliography Graphic Organizer

Name: Sarah Hoover

Source #____ Bibliography (MLA or APA) 10 pts	Geho, Patrick., and Jennifer Dangelo. “The Evolution Of Social Media As A Marketing Tool For Entrepreneurs.” Entrepreneurial Executive 17.(2012):61-68. Business Source Complete. Web 23 Sept 2015.
Annotation: (Describe ALL info. that might be important for your paper. Explain to the reader and/or summarize what might be found in this source) 35 pts	This article contain information as to why traditional marketing methods are no longer applicable and what techniques can be used to replace them. However, the time it takes, effort, and ability to measure outcomes has deterred small businesses from relying heavily on social media. Since businesses have started using social media, sites such as Hootsuite and Facebook Pages Insights have emerged.
Potential Quotes: (Are there any significant quotes you can use or paraphrase from this source?) 15 pts	“The number one deterrent of social media for small business has always been the time commitment required to keep profiles active and the almost impossible task of calculating the return on investment.” page 61 “Overall, 90% of marketers surveyed agreed with the statement ‘Is social media important to your business?’ and 66% of small business owners strongly agree with the statement.” page 62 “In 2009 Quantcast.com reported an average  on 23.5 million monthly users on Twitter. Today, that same website reports 87.4 million monthly users.” page 65 “To stand out, business users must become proficient in the language of Twitter and learn to utilize hashtags, retweets, and mentions to expand the reach of their brand.” page 65 “For small business owners, devoting the time and effort to post on their social media outlets every Tuesday Thursday at 9:00 am is not reasonable.”page 65 “Posting is only half of the social media equation. Monitoring the networks is critical for an entrepreneur.” page 66 “When social media were first introduced to the small business marketing scene, the learning curve and the time needed for implementation made it too cumbersome to be a viable marketing platform for most entrepreneurs.” page 66 “Although tools have been developed to minimize time commitments and learning curves, entrepreneurs should still proceed with caution when implementing social media marketing campaigns. … An outdated Twitter feed or stagnant Facebook page can be detrimental to the overall marketing brand of a small business.” page 67
Assessment: (Analyze and explain why this source is credible) 15 pts	This source is credible because it was written by Patrick R. Geho, a professor at Middle Tennessee State University, and Jennifer Dangelo, a professor at Tennessee Technological University. It was also in the Volume 17 of the Entrepreneurial Executive which is a journal that publishes highly accessed peer reviewed entrepreneurship articles. The writers also quote Fox Business, R. Fishkin, and many other business journalists.
Reflection: (How will you potentially use it?) 25 pts	I will use this article to show how detrimental or helpful social media can be for a small business. I will also try to find another article that goes more in depth about the advantages and disadvantages to social media used for businesses. I will also use all of the statistics found in the article to emphasize the potential customer base a business could gain from using social media. I will also use everything I learned in the article to take back to my mentorship and go over with my mentor in order to better use our social media outlets.