This article fits into my potential research because it provides all the statistics of social media in marketing, it includes the positive and the negative facts. It gave me insight as to why and how it is harder for small businesses to market themselves with social media sites than it is for large companies such as Coca-Cola. It also showed me how much social media usage has changed in just a couple of years. It went from not many businesses having any kind of social media site to essentially being requirement for businesses to have a site in order to compete with others.
This article was very helpful, not only as research for a potential paper but it will also help me at my mentorship. For example, social media sites were listed in the article that I had never heard of, such at Hootsuite and Facebook Insights. I will be able to use these sites at my mentorship. The article also referenced a multitude of other articles, this will lead me to more research I could use for a potential paper. I will be able to use the article in many places in a potential paper. I can use all of the quotes from the other scholarly articles referenced or use the statistics that are found throughout the article. I will also be able to use the marketing vocabulary I learned from this article in a potential paper and even in my mentorship or future workplaces. Some of the terms that were new to me were return on investment (ROI) and impact of relationships (IOR).
Overall, the article will be very helpful. It provides lots of insight for a potential research paper. It also taught me some things I needed to know in order to maximize my opportunity at my mentorship. The article has also made me want to research business use of social media more in depth since this article was so interesting and taught me so much that I never would have known otherwise.
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